Tag Archives: online shop

How a media kit can make your ecommerce business more visible

Visibility is a problem when trying to establish your ecommerce business on the Internet. Not only are there thousands, often millions, of other sites trying to do the same thing, but if you do not appear in searches you remain invisible to the buyer, regardless of the quality or competitive pricing of your products. Getting noticed is made easier if you are featured in a...

eBay’s vision for ecommerce and what it might mean for you

eBay is one of the ecommerce giants that has been around for almost twenty years. A recent mission statement from eBay’s CEO stated they would ‘stay true to their roots and evolve fearlessly’ but what does this mean for you as an ecommerce trader? eBay’s complex marketplace comprises of an infinite variety of sellers. From large multinational companies, who employ an omnichannel selling strategy for...

What does the ‘Google Buy Button’ mean for your eCommerce business?

Google is currently testing their new ‘buy button’ live on mobiles. This development is likely to bring Google closer to being a marketplace like Amazon and eBay rather than just a search engine. This new technology will allow customers to buy directly from their search results. Pressing the buy button on ‘Google Ads’ displayed from their search will direct customers to a Google hosted...

Using video on your eCommerce website – ‘A picture says a thousand wordsR

According to a survey last year by reelseo, using video media on your ecommerce site can benefit sales and your ecommerce business’ reputation, far more than pages of detailed content. Video is the medium of choice across most social media sites and now it’s a vital part of ecommerce marketing too. The key benefits of using videos on your ecommerce site are: • Customer...

Boost your ecommerce sales by offering a personalised shopping experience

Are you missing out on valuable revenue by failing to personalise your customers’ shopping experience in your ecommerce store? A recent survey found over half the customers surveyed would be more likely to buy from stores with tailored advertisements and deals. The same survey found over a quarter of consumers interviewed had never received this type of personal offer. Using location based advertising and...