Earlier this week it was announced that Ikea is planning to invest heavily in order fulfilment and improve it’s delivery options in order to reflect consumers’ changing needs and requirements.
The company has recently been looking into how consumers’ lifestyles have changed and how they can improve their services to meet their needs accordingly. One thing that they discovered is that car ownership is greatly declining in cities. With this in mind, the company has decided to shift away from it’s traditional ‘cash and carry’ style methods and focus on improving it’s click and collect and home delivery services.
In August the company found that 30% of it’s orders were delivered to customers’ homes; an increase on previous months that was likely to be down to the fact that fewer people in city areas own a car.
Whilst there have been suggestions that Ikea may be bringing delivery in-house, this has not yet been confirmed with the company instead saying they are working towards providing a better customer experience.
The retailer is currently in the process of reviewing different pricing models for delivery services and is planning to introduce a new pricing structure early next year. At the moment it costs customers between £19.00 and £95.00 for Ikea home delivery, depending on their location and the size of their order. Delivery services are provided by third party couriers and require customers to wait in all day for their deliveries. This is an example of something the company could definitely benefit from changing in order to improve customer service and keep up with competitors.
Image credit: rarye