Although the majority of brands now use social media sites like Facebook, Twitter and LinkedIn to engage with potential customers, build followings and drive sales, it doesn’t mean their social media strategies should end there. If you want to make a real impact, you need to keep up with the latest trends and that involves looking out for emerging social networking sites.
Joining an up-and-coming social media site will be incredibly beneficial as it will mean you can establish you brand and start building up a following before other brands have even heard of it! Check out the five new social media sites to look out for below.
Learnist is a social media site focused around the collection of knowledge. Users can create boards featuring text, image and video content covering all sorts of topics. If you are looking to establish yourself as an expert in your industry, why not start creating knowledge boards on Learnist?
2. Cyber Dust
This new social media platform is all about temporary mobile messaging, a little like SnapChat. Text messages sent via Cyber Dust automatically disappear twenty four seconds after they have been read. Brands can use Cyber Dust to blast promotional content and offers at their followers in order to increase engagement and drive sales.
Thumb is all about getting quick answers to important questions. If you have just started your business or are launching a new product, it provides a great way for you to get instant feedback from your target audience. It was originally launched in 2010 as tool for giving shopping feedback, however it is now more generalised and can be used to get answers to all sorts of questions.
Pheed is a free social media platform where users can share voice notes, music, photos, videos, text and live broadcasts. As a brand owner, you may want to consider creating your own Pheed channel, where you can monetise your content by charging a monthly subscription fee.
It’s likely that out of all the social media platforms we have featured in this post, Vine is the one you have already heard of. But are you using it yet?
This video-sharing platform provides the perfect way for brands to share product demos, behind the scenes footage and other advertising content. The great thing about Vine is that you don’t need to be an expert videographer or have expensive equipment in order to capture a Vine. You simply download the app on your smartphone, film a short video using it’s camera and upload it to your followers. It’s as easy as that!
Have you joined any of the social networks we’ve featured? Let us know! We’d love to hear what you think of them.