4 things to do in the run up to Black Friday and Cyber Monday

This year Black Friday will be on 28th November and although it  originated in the US, occurring the day after Thanksgiving, more recently it has been promoted in the UK and other countries by major retailers like Amazon, Apple and Asda.

For those who don’t know, Black Friday and Cyber Monday are two major shopping dates where retailers offer huge discounts on their products, a little like the Boxing Day sales here in the UK. They are two of the busiest shopping days of the year, so to ensure you make the most of them, we’ve share four things you will need to do in the run up to the 28th.

Many people do their Christmas shopping on Black Friday and Cyber Monday

Many people do their Christmas shopping on Black Friday and Cyber Monday

1. Send out reminder emails before and during Black Friday and Cyber Monday

Even though Black Friday and Cyber Monday are two of the biggest shopping days in the calendar year, if people are busy or at work, they may forget about them. This is why it is highly recommended that you send out promotional emails before and during Black Friday and Cyber Monday. You could even include personalised product recommendations, based on customers’ previous purchases to really engage them.

2. Prepare for heavy fulfilment demands

Black Friday and Cyber Monday should see a huge increase in your sales, so you need to make sure you are prepared to handle the order fulfilment rush. With just over a week until Black Friday, you need to make sure that you have enough inventory, packaging supplies and staff working over the weekend.

If you find it a struggle, next year you may want to consider outsourcing order fulfilment to experts like DK Fulfilment.

3. Test your ecommerce site

On Black Friday and Cyber Monday you are guaranteed to see higher volumes of traffic, so you need to make sure that your site can handle it. Make sure that your web developers fully test your website, so that you do not have to worry about it being too slow or failing to load half way through Black Friday.

Remember that a large proportion of your traffic may come from mobile devices, so you need to make sure that your mobile site is tested too.

4. Create blog content that will help shoppers

Finally we suggest creating content on your blog and social media pages that will help Black Friday shoppers. For example, you could create gift guides for him and her and share tips on how to find the best deals.

This will not only advertise your ecommerce store in the run up to Black Friday and keep it at the forefront of people’s minds but also help your customers to make savvy purchases.

Image credit: mccun934

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