Christmas is the busiest time of year for most ecommerce retailers, however some end up making silly mistakes that cost them hundreds of pounds in sales! Here we’ve shared 3 common ecommerce mistakes so you know what to avoid doing this Christmas.
1. Creating a checkout process with too many steps
A checkout process with too many steps will defeat the object of shopping online being quick, easy and convenient for customers! Reduce the number of steps your customers have to complete and give them less of a reason to abandon their shopping carts. You may even want to think about creating a one-step-checkout process or allowing customers to login with their social media accounts to make it even quicker for them to buy products from your online store.
2. Failing to test your ecommerce website
If you haven’t already, now is the optimal time to be testing your ecommerce website. You need to make sure that it will be capable of handling the high volumes of traffic you will experience in the run up to Christmas. If your website is unable to handle the pressure, customers will simply take their business elsewhere. Test your website early and make sure your server is up to the job.
3. Unclear shipping dates
If you are unclear about when you will be shipping out orders in the run up to Christmas, customers are not going to be confident in placing an order. They need to know that their items are going to arrive in plenty of time to get them wrapped up and put under the Christmas tree. Make your shipping dates as clear as possible and create a fair returns policy and you will stand a good chance at meeting your customers’ needs this Christmas.
Need help fulfiling your orders in the run up to Christmas? Get in touch with DK Fulfilment today.
Image credit: Shimelle